Franchise Opportunity For Wealth Growers

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With Over $7 Million in Sales in 2022, Joshua Tree Experts Proves to Be an Excellent Business Opportunity for High Net Worth Individuals

The scalable brand is on the cusp of major expansion.

Joshua Tree Experts, the Pennsylvania-based home services franchise that provides Tree Care Maintenance, Plant Health Care, Lawn Care & Pest Control, surpassed $7 million in sales in 2022.

JProspective franchisees will have the opportunity to get into the booming home services market while being early adopters of the growing company. And as Joshua Tree Experts aims to sell 35 units over the next two years, prospective franchisees have the chance to be a part of the brand’s major expansion.

J“2022 was a great year at Joshua Tree Experts,” said Joshua Malik, founder and CEO. “We’ve seen improvements in our closing ratios and we’ve seen our average ticket job increase in size. We did some really effective marketing that gave us a lot of lead generation and a lot of opportunity to sell to our current customer base and also see some new customer acquisitions.”

The Three in One Model

Malik attributed a lot of the brand’s accomplishments to what is known as the “Joshua Tree Three.” After building out the internal team, infrastructure and customer base for nearly a decade, Joshua Tree Experts began to find new ways to service their loyal clients. The company organically expanded to offer lawn care services to clients as a direct result of customer demand and established lawn care as its own division in 2017. The addition was an immediate success, and in 2020, Joshua Tree Experts decided to expand its services once again with a pest control division.

“We have three services in one — tree care, lawn care, and pest control,” said Malik. “When we originally rolled out our new services, 70% to 80% of our established customers signed on for the add ons. Best of all, 60% of our revenue is brought in through recurring revenue streams. We have a huge database of previous clients, and we’ll call, upsell and cross-sell, which really helps generate additional streams of revenue.”

To support expansion, Joshua Tree Experts also spent time working on its team over the past year. The sales team spent a lot of time in training during 2022, while the brand appointed Matthew Spiece as General Manager.

“We built a really strong team and we did a lot of training over the last year,” said Malik. “We invested a ton of time into training our production team members, which helped us become more efficient and effective out on the job site. We also supply them with the tools and equipment they need to be more efficient and more productive.”

Why Joshua Tree Experts Is a Great Fit for High Net Worth Individuals

For high net worth entrepreneurs looking for their next endeavor, Joshua Tree Experts is a great opportunity.

“It's a scalable business,” said Malik. “There's a lot of tax advantages with the equipment and the vehicles that we're purchasing. There's a lot of advantages in getting real estate. And you're offering three different services, so you can really penetrate the market in many different ways.”

Because franchisees are able to market one service to clients and then cross sell them on others, there is a unique value to the business. “You're always going to have a large asset in the business which is going to be your equipment, your vehicles, your tools or machinery,” said Malik. “When you start doing the secondary services of lawn care and pest control, you're going to have a large inventory of job materials. You're gonna build those vendor relationships and you're going to have a lot of assets.”

ABOUT JOSHUA TREE EXPERTS Founded in Lehigh Valley, PA, in 2005 by Joshua Malik, Joshua Tree Experts started as a general tree services and plant healthcare company. After nearly a decade of perfecting the business model, Joshua Tree Experts launched new services, including lawn care and pest control, to cater to client demand and offer prospective franchisees multiple revenue streams. In 2021, the brand began franchising. It now seeks qualified franchise owners to bring this much-needed service to markets throughout the country.

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How Much Does it Cost to be a Joshua Tree Experts Wealth Grower?

Joshua Tree Experts' existing locations saw a 46.6% increase in sales between 2019 and 2020 and another 23.5% climb between 2020 and 2021.

Cost Type
Defined Costs
Notes on Investment
Startup Investment
$400,037 to $636,405 with the purchase of equipment.
Includes $49.5K of Initial Franchise Fee
Initial Franchise Fee
$49,500 - 1st Territory
$42,000 - 2nd Territory
$38,000 - 3rd Territory
Initial Franchise Fee is included in the startup range.
On-going Royalty
6% - 3.5% of Gross Revenues
Paid Weekly
Brand Development Fund
1% of Gross Revenues
Plus $4,000/month in local advertising and marketing

Your Next Steps



Request a meeting by submitting an online form


Meet virtually to determine your goals and allow us to inform you about the Joshua Tree story and answer any questions


We will enter Discovery Day with a face-to-face meeting at the Joshua Tree Headquarters to explore the tree care industry workflow and signing the FDD


Onboarding will begin at our headquarters for setup and training to run your new business!

Schedule A Meeting